Through compelling anecdotes, actionable advice, and research-based strategies,
Greatness Code empowers readers to:
Build meaningful professional relationships that open doors
Develop a positive mindset to overcome setbacks
Adapt to an ever-changing professional landscape without losing focus
Create an authentic personal brand that stands out
About The Book
Unlock the qualities of success and reach your full potential using this effective guide from leadership and career development expert Alan C. Guarino.
Your personal greatness objective is self-defined. For each of us, the definition of success and the journey to achieve it is different. Yet, no matter how talented or driven you are, your ability to achieve greatness is significantly influenced by many factors outside of your control. Leadership sets the tone—defining not just what they think success looks like, but also how you are expected to show up, collaborate, and grow.
Greatness Code: The Formula Behind Unstoppable Success shows how to achieve your personal and career related goals. As Vice Chairman of Korn Ferry and the founder of Cornell International, Inc., Guarino devised a formula for success from thousands of data points over decades, helping people achieve their goals. Anyone who achieves their own greatness gets there by applying their Social Capital and building on five critical qualities:
- Persistence
- Stamina
- Courage
- Resilience
- Passion
Your personally defined goal of greatness is achievable for almost anyone using this formula. In addition,
Greatness Code provides scientific research and real-life examples that show how to advance at every career stage. It's time for you to gain the edge that these tools can give you. It's time to crack the
Greatness Code.
PRE-ORDER
THE BOOK
"In Greatness Code, Alan has nailed some of the most critical qualities for success that I've seen in thousands of leaders across the world—Persistence, Stamina, Passion, Resilience, and Courage. He brings these traits to life in ways that others can emulate, to achieve their own Greatness Goals.”
—Maria Bartiromo,
2X Emmy Award Winning News Anchor
and Global Markets Editor at Fox Business
“Alan Guarino’s Greatness Code is a masterclass in success—real, hard-earned wisdom for anyone serious about leveling up in life and business. Read the book!”
—Dean Graziosi,
Co-Founder of Mastermind with Tony Robbins, New York Times Bestselling Author
“With over three decades of insight into what drives leadership and career success across every industry and level, Alan distills what truly works—and what doesn’t. No matter your age or stage, Greatness Code delivers a clear roadmap and the practical tools to achieve and sustain personal greatness. The 5Qs + Social Capital framework is a game-changer. This book isn’t just timely—it’s destined to become a classic in the science of maximizing human potential.”
—R. Todd Ruppert,
Founder and CEO of Ruppert International; Former Co-President of T. Rowe Price International; Former Board Member of INSEAD Business School
“Alan Guarino has cracked the code on greatness. He draws on his decades of leadership in executive search and career coaching to give us insider's advice, sharing his street-smart wisdom so it's useful at any career stage, from just starting out to post-retirement. Greatness Code is a wise and useful font of good words for anyone.”
—Daniel Goleman,
New York Times
bestselling author of
author of
Emotional Intelligence
and cofounder of Consortium for Research on Emotional Intelligence in Organizations
about the author
Alan Guarino
Alan C. Guarino is Vice Chairman of Korn Ferry and author of Greatness Code and Smart Is Not Enough. He appears on CNBC, Bloomberg Radio, Forbes Media, Fox Business, and outlets as an expert commentator on leadership and careers. Alan has also published in Chief Executive Magazine, CNBC Online, and FastCompany.
In the Media
Forbes
Alan Guarino, Vice Chairman at Korn Ferry
To understand what’s really happening on the front lines of talent and recruitment, I caught up with Alan Guarino, Vice Chairman at Korn Ferry and one of the article’s contributors. Guarino co-founded the firm’s global fintech practice and has advised banks, boards, and CEOs for nearly two decades.
SmarterMarkets™
Scenes from FIA Boca 2025 | Alan Guarino, Vice Chairman, Korn Ferry
For nearly 50 years, Boca – the International Futures Industry Conference – has been the place to go for “who you need to meet and what you need to know” in the international futures industry.
Fox Business
Expert reveals how US CEOs will 'take advantage' of Trump's economic agenda
Korn Ferry Vice Chairman Alan Guarino analyzes the 2025 World’s Most Admired Companies list during an appearance on ‘Mornings with Maria.’
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